Privacy Policy

Who we are

MergeUp is a casual browser game created for entertainment and light competition. This policy explains how we use cookies, analytics, and Google AdSense to keep the lights on while respecting your privacy.

Information we collect

We do not ask you to create an account or submit personal information to play. The only data collected comes from:

• Anonymous gameplay metrics (scores, session length, device type)
• Basic log data (IP address, browser version) required for hosting and security
• Advertising cookies set by Google AdSense and its partners

Google AdSense & cookies

We serve ads through Google AdSense. Google and its partners use cookies or device identifiers to:

• Deliver ads tailored to your interests and approximate location
• Limit how often you see the same advertisement
• Measure the performance of ad campaigns

You can learn how Google uses data from sites and apps that partner with them at policies.google.com/technologies/ads. You may opt out of personalized advertising by visiting adssettings.google.com or by installing a browser plug-in that blocks third-party cookies.

Analytics & performance

We occasionally review aggregate analytics (e.g., total plays per day) to improve difficulty tuning and device support. These analytics do not include personally identifiable information.

Childrens privacy

MergeUp is intended for a general audience, but we recommend it for players 13 and older. We do not knowingly collect personal data from children. If you believe a child has provided us information, please contact us and we will delete it.

Third-party links

Our guides occasionally reference external resources. Those websites have their own privacy policies, and we are not responsible for their content or practices.

Managing your data

Because we do not store personal profiles, you can clear any locally cached data by removing cookies for this domain or using your browsers private/incognito mode. For AdSense-related choices, use the Google tools linked above.

Updates & contact

We may update this policy as we add new features or ad formats. The latest revision date will always appear at the top of this page. For privacy questions, reach out to hello@mobilearcade.dev.